Google Pixel 10 prices in the UK: what each model costs now

Google's Pixel 10 family has five phones: the Pixel 10, the 10 Pro, the bigger 10 Pro XL, the 10 Pro Fold and the cheaper 10a. The Pixel 11 is now on sale too, and Google still sells all five at prices the shops undercut. Below is what each cost on 08/10/2026 at Google and at the shops we compare, new and refurbished, all SIM free, then whether the price has fallen and which one to buy.

How much does a Pixel 10 cost in the UK?

On its UK store on 08/10/2026, Google sold the Pixel 10 from £699 for 128GB, the 10 Pro from £899, the 10 Pro XL from £1,199, the 10 Pro Fold from £1,749 and the 10a from £599. The cheapest new Pixel 10 on our pages that day was £599 for the 128GB at Amazon, sold by Amazon, and Argos, Currys and John Lewis charged the same.

Read on store.google.com/gb and on each shop's own pages on 08/10/2026. Amazon was the seller of every Amazon price here; its Pixel 10a showed delivery in early December, and its Pro Fold one left in stock. Google also listed the Pro at £1,119 (512GB, out of stock) and £1,349 (1TB), the Pro XL at £1,319 (512GB) and £1,549 (1TB), both out of stock, and the Pro Fold at £2,099 (1TB). John Lewis listed the Pixel 10 at £599 and £699, the 10a from £399 and the Pro XL at £1,099 with no stock, and no Pixel 10 Pro or Pro Fold. Read at source on 08/10/2026. The Amazon Renewed phones came from marketplace sellers. The eBay Pro XL is from musicMagpie's eBay shop with 30 days' returns, the 10a from a business seller with 60 days'. Back Market and musicMagpie's own site showed security checks that day, so their prices are not in this table.

Is the Pixel 10 cheaper anywhere than at Google?

Yes, every model but the 256GB Pro was. On 08/10/2026 the shops charged £100 less than Google for the Pixel 10 (£599 against £699 for 128GB, £699 against £799 for 256GB), £200 less for the 128GB Pixel 10a at Amazon and Currys, £239.80 less for the Pro XL at Argos and £250 less for the 256GB Pro Fold at Currys. The biggest gap was the Pixel 10 Pro 128GB: £579 at Amazon, sold by Amazon, against £899 at Google, Argos and Currys.

Google's own offers that day were bundles: £149.99 off when you buy a Pixel 10 with its Pixelsnap case, and £189.99 off a Pixel 10a with its case, both ending on 13/10/2026.

On eBay, a sealed Pixel 10 Pro 128GB was £449.99 plus £5.99 delivery and a sealed Pixel 10a 128GB £296 plus £5.80, both from private sellers taking no returns. A sealed Pro Fold 256GB was £979 from a UK business seller with 30 days' returns (you pay the return postage), £520 under Currys.

Two rows in this box need a word. Its new eBay price, £439, is a listing that had ended when we opened it on 08/10/2026; the cheapest new Pixel 10 128GB on eBay from a UK seller that day was £445.30 plus £11.95 delivery. And John Lewis's row shows £699, the price of its 256GB phone; its 128GB was £599 that day.

Has the Pixel 10 price dropped?

Not at the shops. Google's store shows no earlier prices, so we cannot date a Google price cut from its own pages. What we can show:

• The shops' price went up. When we first read the Pixel 10 128GB on 09/09/2026, Argos, Currys and John Lewis charged £549. On 08/10/2026 all three charged £599.
• The Pixel 11 costs more. On 08/10/2026 Google sold the Pixel 11 (256GB) at £879, £80 more than its 256GB Pixel 10, and Currys had it at £779, £80 more than its own 256GB Pixel 10 at £699.

Here is the cheapest price we have seen each day for the Pixel 10 128GB, new and refurbished together:

From 09/09/2026 to 26/09/2026 the low point on this chart was a refurbished phone on eBay at £398.90 most days (£379 on 18/09/2026). Since 27/09/2026 it has been between £439 and £441.99. We have no figures that say where the price goes next.

Is a refurbished Pixel 10 worth it?

For the Pro Fold and the 10a, yes; for the Pixel 10 Pro, not while Amazon sells it new at £579. With the prices of 08/10/2026:

• Pixel 10 Pro Fold 256GB. £800 from Amazon Renewed, graded Good, £699 under Currys's new one at £1,499. The biggest saving in the family.
• Pixel 10a 128GB. £299.79 on eBay, graded Excellent, from a business seller with 60 days' returns, £99.21 under Amazon and Currys.
• Pixel 10 128GB. £464.29 from Amazon Renewed, graded Excellent, £134.71 under the £599 new price.
• Pixel 10 Pro XL 256GB. £727.99 on eBay, graded Very Good, from musicMagpie's eBay shop, £231.21 under Argos.
• Pixel 10 Pro 128GB. £469 from Amazon Renewed, graded Acceptable, or £478.99 on eBay, graded Very Good. A new one from Amazon was only £110 more, so buy new.

Grades describe marks on the phone, not how well it works, and the battery is the part to ask about: here is what the grades mean, and what changes when you buy second hand.

Which Pixel 10 should you buy?

• Pixel 10 Pro 128GB, £579 at Amazon on 08/10/2026. At that price, the one to buy. Google's own comparison gives the Pro a 50MP main camera, 48MP ultrawide and 48MP telephoto against the Pixel 10's 48MP, 13MP and 10.8MP, and 16GB of memory against 12GB. If Amazon's price has gone back up, buy the Pixel 10 instead.
• Pixel 10, £599 at the shops. The same 6.3-inch size as the Pro, with a 5x telephoto camera and Google's Tensor G5 chip.
• Pixel 10a, £399 at Currys. The cheapest way into the family, with the older Tensor G4 chip, 8GB of memory and no telephoto camera, but a longer battery life: 30 hours or more by Google's figures, against 24 hours or more for the Pixel 10. Amazon matched the price on 08/10/2026 but showed delivery in December.
• Pixel 10 Pro XL. The Pro with a 6.8-inch screen. £959.20 at Argos on 08/10/2026, or £727.99 refurbished.
• Pixel 10 Pro Fold. Only refurbished: at £800 it was £699 less than a new one at Currys on 08/10/2026.
• Pixel 11. Google's Tensor G6 chip, from £779 at Currys and £879 at Google for 256GB on 08/10/2026. A 256GB Pixel 10 was £699 at the shops that day, so buy the 11 only if you want the newer chip.

Amazon's rows in this box were behind on 08/10/2026: its page had the new phone at £579 and a Renewed one graded Acceptable at £469. Back Market and musicMagpie showed us security checks that day, so their rows are our own last reads, not prices we saw on their pages.

What to do

1. Do not buy from Google at its list price: on 08/10/2026 every Pixel 10 model but the 256GB Pro was £100 to £320 cheaper at a shop we compare.
2. Check Amazon's Pixel 10 Pro 128GB before buying a Pixel 10: £579, sold by Amazon, on 08/10/2026.
3. For the 10a, compare delivery dates as well as prices: Currys and Amazon both charged £399, but Amazon showed delivery in December.
4. For the Pro Fold and Pro XL, compare a refurbished phone from a seller with at least 30 days' returns before buying new.
5. If the price is not right yet, set a price alert on the product page and we will email you when it drops.