Amazon vs Currys: which is cheaper for phones and consoles?
Eight phones and consoles priced at Amazon and Currys on 21/09/2026, where each one wins, who is really selling on Amazon, and live prices from both shops.
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Amazon has a reputation for being the cheapest place to buy anything, and on big-name tech the numbers mostly say otherwise. On 21/09/2026 we took the phones and consoles people compare most on OwlyFinds, kept the eight that Amazon and Currys both had in stock new, and read each price on the shop's own page. Six cost exactly the same at both. Amazon was £100 cheaper on one, and Currys was cheaper on the other, because the cheapest one on Amazon came from a marketplace seller.
Is Amazon cheaper than Currys?
Not on current phones. On 21/09/2026 the iPhone 16e was £599 at both shops, the iPhone 16 and the iPhone Air £799, the iPhone 17 £899 with 256 GB and £1,099 with 512 GB, and the Pixel 10 Pro £649. On every one of them the two shops matched each other to the penny.
The one phone that differed was the oldest. An iPhone 15 with 128 GB was £599 at Amazon, sold and dispatched by Amazon itself, and £699 at Currys. Amazon had cut the price of the older model; Currys had not. By 02/10/2026 the gap had closed: Amazon, still the seller, charged £699, the same as Currys.
| Product | Amazon UK | Currys | Cheaper |
|---|---|---|---|
| Apple iPhone 15 128GB | £699.00 | £699.00 | Same |
| Apple iPhone 16 128GB | £799.00 | £799.00 | Same |
| Apple iPhone 16e 128GB | £599.00 | £599.00 | Same |
| Apple iPhone 17 256GB | £899.00 | £899.00 | Same |
| Apple iPhone 17 512GB | £1,099.00 | £1,099.00 | Same |
| Apple iPhone Air 256GB | £799.00 | £799.00 | Same |
| Google Pixel 10 Pro 128GB | £597.00 | £899.00 | Amazon UK by £302.00 |
Of 7 products with a price at both shops today, Amazon UK is cheaper on 1, Currys on 0, and 6 are the same price.
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A matching price is not always the same offer. Amazon had the iPhone 17 with 512 GB at £1,099, sold by Amazon, but its delivery date on 21/09/2026 was 26/11/2026. Currys listed the same phone at the same price, in stock.
When is Currys cheaper than Amazon?
When Amazon is not the one selling. On 21/09/2026 Amazon's page for the PlayStation 5 with a disc drive showed no featured offer at all, and the cheapest seller on the page was a marketplace trader asking £619. Currys had the same console at £569.
That is the part of Amazon people forget. A product page on Amazon is a shop window for many sellers, and the price in the box can come from Amazon, from a third-party trader, or from Amazon's own used stock. When Amazon is not selling a product itself, the price you see is a trader's, and on 21/09/2026 the trader wanted £50 more for the PS5 than Currys did.
Who is actually selling on Amazon?
Read the line under the price before you compare anything. "Shipper / Seller: Amazon" means Amazon is selling it. A named business in that line is a marketplace seller, and it is that seller, not Amazon, that your consumer rights are against if something goes wrong.
The price box can also be a used offer. On 21/09/2026 the price in the box on Amazon's page for the iPhone 17 Pro with 256 GB, £978.98, was for a used phone graded "Like New", sold by Amazon Resale. Currys had it new at £999. At a glance that looks like a £20 saving on the same phone; it is a used phone against a new one.
Will Currys price match Amazon?
Yes, when Amazon itself is the seller. Currys matches any UK retailer's price on an identical, in-stock product, before you buy or up to 7 days after. It does not match marketplace sellers, and it does not match prices that need a paid membership, so a Prime-only price does not count. Its terms do not exclude limited-time deals, but the price has to be live when Currys checks it.
Amazon does not price match anyone. Its help page says it compares its own prices with other retailers instead (checked 21/09/2026).
So on a product both shops sell, a lower Amazon price is one you can take to Currys. On 21/09/2026 that should have turned Currys' £699 iPhone 15 into £599, with Currys' returns and its shops behind it. John Lewis is different: it matches Amazon, but not on Apple products, where only Apple's own price counts.
Here is every live price for that iPhone 15. When the cheapest new row is a marketplace seller's, as it was on 21/09/2026, neither Currys nor John Lewis will match it.
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What else is different?
| Amazon, when Amazon is the seller | Currys | |
|---|---|---|
| Price match | Does not price match | Any UK retailer, Amazon included when it is the seller, before you buy or up to 7 days after |
| Change of mind | 30 days from receipt, as the listing states | Online: 30 days, can be opened to inspect but must be unused and in its box. In store: 30 days, unopened and sealed |
| Faulty item | Your claim is against the seller: Amazon, or the marketplace trader | Exchange or refund within 30 days; after that, a possible repair within the guarantee, usually 12 months |
| Delivery | Free on the phones we checked, due within three days when Amazon had stock | Standard 3 to 5 working days, free over £40; next day £5.99 |
| Collection | Not compared here | Order and collect, often within an hour, subject to stock |
Whoever you buy from, the Consumer Rights Act 2015 lets you reject a faulty item for a full refund within 30 days, and the business that sold it to you is the one you claim against.
What to do
- For a current iPhone or Pixel, expect the same price at Amazon and Currys, and choose on delivery, returns and whether you want to collect it today.
- On Amazon, check who is selling and in what condition: "Shipper / Seller: Amazon" is Amazon, a named business is a marketplace seller, and "Used" from Amazon Resale is not new.
- If Amazon itself is cheaper, show the price to Currys before you buy, or claim the difference within 7 days.
- For an older model, check Amazon too: it had the iPhone 15 at £100 under Currys on 21/09/2026, and back at Currys' £699 by 02/10/2026, so a cut like that can be gone within a fortnight.
- Set a price drop alert on the product page, so a cut at either shop reaches you inside your 7 days.